EXPERIENCE
SENIOR INDUSTRIAL DESIGNER — BRAND INNOVATION
Heyday — San Francisco, CA (Remote) — 02/2022-01/2023
Owned the design and development process for brands within the sporting, outdoor recreation, and outdoor home categories representing the majority of the $300M product portfolio
A design leader between cross-functional partners to gain/maintain alignment through the development lifecycle to meet timelines, budgets, and revenue goals for EPD and NPD
Led creative brainstorms between cross-functional teams for product innovation, brand refreshes, and new brand development
Created hand and digital sketches, 3D models, renders, mood boards, and presentations for leadership buy in and cross-functional alignment
Developed products in a variety of materials and manufacturing processes: textiles, silicones, plastics and metals
Managed global vendors for product development timelines, product cost, and product sampling to establish targets for mass production
Created specifications and tech packs for vendor communication and manufacturing
Redefined brands and created new brands in collaboration with brand management and creative- created user personas, CMF stories and strategies, design language, and brand book development
Senior role in the industrial design team: project and process management, managing project budgets, team offsite planning, mentoring juniors
Implemented the design development processes for EPD and NPD in collaboration with cross-functional partners to better align timelines and deliverables for different functions, in a newly forming innovation team
SENIOR INDUSTRIAL DESIGNER
Frida — Miami, FL (Remote) — 10/2020-02/2022
Led the design language development which included form language, CMF strategy, and product branding for the new Frida Mom category
Developed products in a variety of materials and manufacturing processes: textiles, insulations, silicones, and plastics
Collaborated with product development and engineering to execute and launch products within a fast paced, CPG timeline of 3-6 months
Launched over five NPD products within one season all with an above 4.8/5 star rating as the lead designer and within a year of hire
Managed EPD improvement projects for cost reduction and manufacturing efficiency and design updates based on consumer feedback
Presented concepts, user research, and design development directly to the CEO and C-suite executives for project continuation and buy in
Directed the design research team for user testing and analysis. Advised researchers on interviewing users, administering in-home tests and surveys, and analyzing the results
Created hand and digital sketches, 3D models, renders, specifications, and tech packs for vendor communication and manufacturing
Senior role in the product development team: mentored juniors for career advancement, managed freelancers and contractors, was a part of the hiring team for design and product development
Implemented the design processes for EPD and NPD for soft goods products to better align timelines, deliverables, and budget expectations
Defined quality control measures and standards for cut and sew, dyeing and finishing in collaboration with the quality manufacturing team
INDUSTRIAL DESIGNER — SENIOR INDUSTRIAL DESIGNER
Casper — San Francisco, CA — 04/2016-10/2020
Led the design and development of retail ready bedding and accessories as Casper evolved from DTC to expanding retail partnerships to a revenue of $133.6M
Was the lead designer for the pillow, bedding, home accessories, and travel categories- over half of the product offering with seasonal product and color refreshes
Worked with a variety of materials and manufacturing processes- Knitting, weaving, dyeing and finishing, cut and sew construction, 3D knitting, flatbed knitting, circular knitting
Managed the WGSN relationship to forecast CMF trends in home furnishings, bedding and accessories to establish seasonal color and pattern capsules
Developed CMF strategies for seasonal color capsules- presented mood boards and concept renderings to visually illustrate CMF stories and gain leadership buy in
Worked closely with the design research team to develop and administer user testing and analysis-interviewing users, creating in-home tests and surveys, analysis and presentation of results
Sampled, reviewed, and approved color and material swatches and was responsible for the internal and external communication of development within timeline and budget
Created hand and digital sketches, 3D models, renders, specifications, and tech packs for vendor communication and manufacturing
Worked with domestic and international vendors to successfully develop prototypes, golden samples, up to the first production run and launch
Traveled frequently to domestic and international vendors for project alignment and production review and approvals
Defined quality control measures and standards for soft goods products in collaboration with the quality manufacturing team
INDUSTRIAL DESIGNER
Luft Industries Inc. — Oakland, CA — 10/2012-04/2016
Designed product and packaging for baby, kitchen, and beauty products in a consultancy setting. Main clients included Sephora and The Honest Company
Ideated concept sketches based upon the project brief
Created visualizations of product through 3D modeling, rendering, and prototyping
Responsible for creating manufacturing specifications for plastic and silicone products
Managed 3D print requests and maintained 3D printers
Created packaging dielines and production artwork
EDUCATION
INDUSTRIAL DESIGN
Bachelor of Science — CSU Long Beach — Magna Cum Laude — 2012
GRAPHIC DESIGN
Professional Sequence — UC Berkeley Extension — 2013
SKILLS
Trend forecasting and market insights — Presentation, mood board, and storytelling — Concept sketching, hand and digital — 3D modeling and rendering — Prototyping hard and soft goods — Tech pack creation — Domestic and international vendor management — Management and mentorship
TECHNICAL SKILLS
Adobe Creative Suite (Illustrator, Photoshop, Indesign) — Keyshot — Solidworks — Keynote — Microsoft 365 (Powerpoint, Excel, Word) — Miro — Google Suite (Slides, Sheets, Docs) — Autodesk Fusion 360 PLM — Asana — Monday.com — Smartsheet