Reimagining the delivery gown

Hospital gowns are disposable. That says just about everything you need to know about them. One of Frida Mom’s first products, the delivery and nursing gown became an instant hit for its consideration to women during and after labor. I was tasked to reimagine this gown for a case study and see where there could be improvements to a beloved product.

Case Study for Frida Mom (2 Weeks)